Thinking For A Living: How Joey Reiman Turned His Ideas Into a Successful Business
Joey Reiman is a man who thinks for a living. He is the founder and CEO of BrightHouse, a company that sells ideas to other companies. He is also the author of several books, including Thinking for a Living: Creating Ideas That Revitalize Your Business, Career, and Life, which was published in 2001.
In his book, Reiman shares his formula for creating million-dollar ideas and his philosophy of thinking as a way of life. He argues that ideas are the currency of the future and that anyone can become an idea entrepreneur. He also offers anecdotes, tips, and exercises to help readers unleash their creativity and find their purpose.
Reiman's journey as a thinker began when he was a child. He was fascinated by advertising and dreamed of becoming a copywriter. He studied journalism at the University of Georgia and then worked for several advertising agencies, where he created award-winning campaigns for clients like Coca-Cola, CNN, and Porsche.
In 1994, he decided to start his own company, BrightHouse, with the mission of helping other businesses find their own big ideas. He calls BrightHouse an \"ideation\" company, which means it does not produce anything tangible but rather sells intellectual capital. He says that BrightHouse is not a consulting firm but a \"thinking firm\".
BrightHouse has worked with some of the world's most influential brands, such as McDonald's, Delta Airlines, Home Depot, and The Coca-Cola Company. Reiman and his team of thinkers help these companies discover their core purpose, their unique story, and their innovative solutions. They also help them communicate their ideas to their customers, employees, and stakeholders.
Reiman believes that thinking for a living is not only profitable but also meaningful. He says that thinking is a way of expressing one's soul and making a positive difference in the world. He encourages everyone to think more deeply, more often, and more boldly. He says that thinking is not only a skill but also an art and a gift.
Some of the projects that BrightHouse has worked on include helping Coca-Cola define its purpose as \"refreshing the world and making a difference\", helping Procter & Gamble create a social movement called \"Thank You Mom\" for the Olympic Games, helping McDonald's launch a global campaign called \"I'm Lovin' It\", and helping Pepperidge Farm celebrate its 75th anniversary with a storytelling initiative.   
Reiman has also written several other books on the topics of purpose, success, and creativity. His latest book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, was published in 2013 and was named one of the best business books of the year by Strategy + Business magazine.   In this book, Reiman explains how purpose-driven companies can outperform their competitors, inspire their employees, and create positive social impact. He also shares stories of companies that have discovered and lived their purpose, such as IKEA, Starbucks, Google, and Whole Foods. 
Reiman is not only a thinker but also a doer. He is involved in various philanthropic and educational activities. He is the founder of the Center for Global Purpose at Emory University's Goizueta Business School, where he is also an adjunct professor of marketing.  He is also a board member of the Dalai Lama Center for Ethics and Transformative Values at MIT and a founding member of TEDxAtlanta.   He has been recognized as one of the 100 people who will change the way the world thinks by Fast Company magazine and one of the top 10 creative minds in business by Fast Company South Africa.  
Reiman's motto is \"Think big. Think bold. Think bright.\" He believes that everyone has the potential to become a thinker and an idea entrepreneur. He says that thinking is not only a way of making money but also a way of making meaning. He says that thinking for a living is not only his profession but also his passion.  a474f39169